R. Whitney Anderson

R. Whitney Anderson Experience  Click to edit position titleCo-Founder & CEO Click to edit company nameFraud.net Click to edit position time period, followed by position location name2013 – Present (2 years)New York City Click to edit position description○ Launched the first company dedicated to reducing online payment fraud by crowdsourcing fraudulent transaction information from a wide variety of e-merchants. By working together and sharing fraud data among e-commerce, i-gaming, digital product and online financial companies, Fraud.net has substantially improved fraud detection rates and stemmed losses for its hundreds of participants. ○ Achieved sector leadership in real-time collaboration, rapid machine learning and advanced fraud analytics.○ Pursuing goal of eliminating the majority of the $15+ billion annual cost to U.S. merchants due to online payment fraud. 1 honor or award   Fraud.net, the first pure crowdsourced e-commerce fraud prevention solution Edit   Click to edit position titleChairman & CEO Click to edit company namePlanetRx.com Click to edit position time period, followed by position location name2011 – 2013 (2 years)New York City Click to edit position description○ Acquired PlanetRx.com (formerly NASDAQ:PLRX) .re-engineered the operations, and re-launched the storied Web 1.0 brand.○ Built the company into a multi-million dollar e-commerce leader in the drugstore sector. ○ Successfully sold the company to WelldyneRx, a leader in the pharmacy benefits management (PBM) industry.     Add Media:DocumentPhotoLinkVideoPresentation Click to edit position titleChairman & CEO Click to edit company nameMotherNature.com Click to edit position time period, followed by position location name2003 – 2011 (8 years)New York City Click to edit position description○ Acquired MotherNature.com (formerly NASDAQ:MTHR) and led the building of a dynamic e-commerce leader in the health & wellness marketplace.○ Grew revenues by over 600% in the last 6 years, at a compound annual growth rate (CAGR) of over 40%.○ Named the #112th fastest growing retailer in the U.S. (Inc. 2010 list) and the #2227 fastest growing private company overall (out of 7 million businesses tracked).○ Raised several rounds of venture financing and collaborated effectively with private equity investors to devise and implement strategy.○ Built a team of 60 people across all corporate functions, achieved productivity levels 100% higher than Company peers and attained sector leadership in data management, analysis, algorithmic processing and internet marketing.○ Successfully sold the company to DrVita.com, a leading online vitamin retailer owned by the founder of Vitacost (NASDAQ:VITC). 1 honor or award     Add Media:DocumentPhotoLinkVideoPresentation Click to edit position titleChairman & CEO Click to edit company nameNaturalist.com Click to edit position time period, followed by position location name1999 – 2003 (4 years)New York City Click to edit position description○ Established incubator to capitalize on internet opportunities in the environment, health & wellness sectors.○ Provided operational, technology and strategy support for equity in numerous B2C, B2B and B2G internet companies.○ Structured and secured seed financing and raised follow on private equity financing for portfolio companies.     Add Media:DocumentPhotoLinkVideoPresentation Click to edit position titlePartner Click to edit company nameNorth American Securities Company Click to edit position time period, followed by position location name1994 – 1999 (5 years)Greater New York City Area Click to edit position description○ Managed all aspects of investment banking and private equity investment for the flagship Private Equity Fund.○ Created one of the first companies dedicated to the acquisition and redevelopment of contaminated properties ("Brownfields"). Largest project was rehabilitated and sold to Merck-Medco for over 10 times the purchase price.     Add Media:DocumentPhotoLinkVideoPresentation Click to edit position titleLead Moscow Representative Click to edit company nameKroll Associates Click to edit position time period, followed by position location name1993 – 1994 (1 year)Moscow, Russian Federation Click to edit position description○ Served as the primary liaison and analyst for exclusive contract to assist Russian Federation in stemming the unauthorized outflow of capital during the governmental transition from Communism to Capitalism.○ Led local effort to identify illegal financial activity and repatriate approximately $80 billion in missing financial instruments, foreign currency and gold reserves.     Add Media:DocumentPhotoLinkVideoPresentation Click to edit position titleAssistant Vice President Click to edit company nameBank of America / Security Pacific International Bank Click to edit position time period, followed by position location name1988 – 1992 (4 years)New York City Click to edit position description○ Responsible for marketing and structuring international financial services, primarily in the areas of foreign exchange, swaps, and corporate and trade finance, for French-speaking European financial institutions.○ Chosen for the 3-person New York merger team which executed the acquisition and integration of Security Pacific Bank into Bank of America, at the time the largest bank acquisition in history. Specifically responsible for integrating the two international bank-to-bank marketing functions.     Add Media:DocumentPhotoLinkVideoPresentation Add position CertificationsAdd certificateDrag to rearrange profile sections   Click to edit certification nameSeries 7, 63, and 24 Principal's License Click to edit certification authority followed by license numberNational Association of Securities Dealers (NASD), License Voluntarily Expired Click to edit certification dates1994 – 1999   Add certificate PublicationsAdd publicationDrag to rearrange profile sections   Click to edit publication titleThe Art of Retail, Co-Author Click to edit publication or publisher nameAspatore Publishing Click to edit publication date2003 Click to edit publication descriptionInside the Minds: The Art of Retail is the most authoritative book ever written on the ins and outs of retailing - through all channels. Featuring Chairmen, Presidents and CEOs representing some of the world's leading retailers, this book provides a broad, yet comprehensive overview of all aspects of the industry and the keys to conceptualizing, differentiating and delivering a successful and...   Add publication Honors & AwardsAdd honors & awardsDrag to rearrange profile sections   Click to edit honor titleTop 100 Most Promising Technology Companies Click to edit honor issuerCIO Review Click to edit the date this honor was bestowedAugust 2014 Re-order Click to edit honor titleInc 500|5000 Company Click to edit honor issuerInc Magazine Click to edit the date this honor was bestowed2010 Re-order Additional Honors & Awards EditCo-Author "The Art of Retail", 2003 Add honors & awards LanguagesAdd languageDrag to rearrange profile sections Click to edit languageFrench Click to edit language proficiencyFull professional proficiency Click to edit languageRussian Click to edit language proficiencyFull professional proficiency Click to edit languageEnglish Click to edit language proficiencyNative or bilingual proficiency   Add language